Costume, Props and Semiotics

This is the original music video from stereo phonics that I analysed. I explained that costumes and the props that they have used.












This is a photo from our music video and I have analysed the costume and props that we have used in the studio footage.



Semiotics 

Semioticians classify signs or sign systems in relation to the way they are transmitted. This process of carrying meaning depends on the use of codes that may be the individual sounds or letters that humans use to form words, the body movements they make to show attitude or emotion, or even something as general as the clothes they wear. 

Source: [http://en.wikipedia.org/wiki/Semiotics] 

We used some footage of clouds for the time lapse in the music video. We used it to show the audience that time is passing. We sped the video up so we see the clouds moving across the sky. The main music video cuts to the footage of the clouds for a few seconds and then it cuts back to the video in the studio. 

Codes and Conventions of Digipaks

We reached digipaks to find out what the codes and conventions are of digipaks. Below is a list of the codes and conventions:

• The record company name appears somewhere on the digipak
• The artist name appears on the digipak
• A Barcode normally appears on the back cover of the digipak
• The album name appears on the front cover
• The digipak will have album artwork on it 
• Most digipaks are made from card and have a plastic disc tray 
• The track listing and track times normally appears on the back cover
• An order code sometimes appears on the spine of the digipak
• The record company logo and website appear on the back

Codes and Conventions of a magazine advertisement for Music Albums

We researched magazine adverts for albums before we created our own. I researched what the codes and conventions were of magazine adverts:

• The band/artist will appear on the advert 
• The artist name will appear on the adverts 
• Album artwork will appear somewhere on the advert  
• The album name will be on the advert 
• The band logo  normally appears on the advert
• The music company logo will be displayed on the advert 
• The realise date will almost always appear on the advert normally near the bottom 
• The CD cover will also be displayed on the advert
• It will have its own colour scheme that doesn't reflect the magazines own colour scheme
• Some have a catchy tag line

Once we looked at the codes and conventions of magazine adverts we then looked at an advert in a magazine at a few adverts. I then analysed a few of the magazine adverts and pointing out all the codes and conventions that have been used.
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